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The Rise of Existence Manhwa: A New Era in Korean Webtoons

Jan 25, 2024

Manhwa, the Korean term for comics or graphic novels, has been a popular form of entertainment in South Korea for decades. However, with the advent of digital platforms and the rise of webtoons, a new genre called “existence manhwa” has emerged, captivating readers with its unique storytelling and immersive experiences. In this article, we will explore the origins of existence manhwa, its characteristics, and its impact on the Korean comic industry.

The Origins of Existence Manhwa

Existence manhwa, also known as “Isekai” in Japanese, refers to a genre where the protagonist is transported or reincarnated into a different world or dimension. While the concept of being transported to another world is not new, it gained significant popularity in South Korea during the late 2000s and early 2010s.

The rise of existence manhwa can be attributed to several factors:

  • Escapism: In a fast-paced and stressful society, existence manhwa offers readers an escape from reality. It allows them to immerse themselves in a fantasy world where they can experience adventures, magic, and romance.
  • Inspiration from Japanese Manga: Japanese manga, particularly the isekai genre, has had a significant influence on Korean manhwa. Many Korean authors and artists were inspired by successful Japanese titles like “Sword Art Online” and “Re:Zero,” leading to the creation of their own unique existence manhwa.
  • Webtoon Platforms: The rise of webtoon platforms, such as Naver Webtoon and KakaoPage, provided a convenient and accessible medium for existence manhwa to reach a wider audience. These platforms allowed creators to publish their work online, gaining instant feedback and building a dedicated fan base.

Characteristics of Existence Manhwa

Existence manhwa distinguishes itself from other genres through its specific characteristics:

  • Transported to Another World: The protagonist is often transported to a different world or dimension, either through a magical portal, a game-like system, or reincarnation.
  • Power Fantasy: The protagonist usually possesses unique abilities or powers in the new world, allowing them to overcome challenges and become stronger.
  • World-Building: Existence manhwa often focuses on intricate world-building, creating detailed and immersive fantasy realms with their own rules, cultures, and histories.
  • Game-Like Elements: Many existence manhwa incorporate game-like elements, such as leveling up, skill acquisition, and quests, which resonate with readers who enjoy video games.
  • Strong Female Protagonists: Unlike traditional manhwa, existence manhwa often features strong and independent female protagonists who challenge gender norms and stereotypes.

The Impact of Existence Manhwa

The rise of existence manhwa has had a profound impact on the Korean comic industry:

  • Increased Popularity: Existence manhwa has attracted a large and dedicated fan base, both in South Korea and internationally. Many popular existence manhwa titles have millions of readers and have been adapted into animated series and even live-action dramas.
  • Expanding Market: The success of existence manhwa has led to an expansion of the Korean webtoon market. Webtoon platforms have seen a surge in readership and revenue, attracting more creators and investment in the industry.
  • Cross-Media Adaptations: Existence manhwa’s popularity has extended beyond the digital realm. Many successful existence manhwa titles have been adapted into novels, video games, and merchandise, creating a multi-media franchise.
  • Global Influence: Existence manhwa has gained international recognition, with translations available in various languages. It has introduced Korean manhwa to a global audience, contributing to the growing popularity of Korean pop culture worldwide.


Some popular existence manhwa titles include “Solo Leveling,” “The Beginning After the End,” “The Gamer,” “Tales of Demons and Gods,” and “The Legendary Moonlight Sculptor.”

2. Are existence manhwa only targeted towards a specific age group?

No, existence manhwa caters to a wide range of age groups. While some titles may have mature themes and content, there are also existence manhwa suitable for younger readers.

3. How do existence manhwa differ from traditional manhwa?

Existence manhwa differs from traditional manhwa in terms of its genre and storytelling. Traditional manhwa encompasses various genres, including romance, action, and comedy, while existence manhwa specifically focuses on the protagonist being transported or reincarnated into a different world.

4. Are there any notable female authors or artists in the existence manhwa genre?

Yes, there are several notable female authors and artists in the existence manhwa genre, such as Chugong (author of “Solo Leveling”), TurtleMe (author of “The Beginning After the End”), and Jee-Hyung Lee (artist of “The Gamer”).

5. How has the success of existence manhwa influenced other countries’ comic industries?

The success of existence manhwa has inspired authors and artists from other countries to create their own versions of the genre. Japanese manga, for example, has seen an increase in isekai titles following the popularity of existence manhwa.


Existence manhwa has revolutionized the Korean comic industry, offering readers a captivating and immersive experience in fantasy worlds. With its unique characteristics and increasing popularity, existence manhwa has become a significant cultural phenomenon, attracting a diverse audience and expanding the global reach of Korean manhwa. As the genre continues to evolve and inspire new creators, it is clear that existence manhwa has ushered in a new era in Korean webtoons.

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